Jacqueline Freedman
Appears in 38 Episodes
Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster
"If you're not treating deliverability as revenue insurance, you're already losing money." — MattThis Hot Seat episode puts Matt McFee, an email veteran and founder of...
Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop
"Zero party data reflects what customers say they want; first party data reveals what they actually do." – DavidIn this Hot Seat episode, Jacqueline sits down with Dav...
AI's Report Card, The BFCM Machine, & Why Attribution Sucks
"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — JuanIn this Office Hours episode, Jacqueline Freedman and Juan Mendoza unpack th...
Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce
"Curiosity is the number one trait I'm looking for when hiring." — Brian Minick Jacqueline and Brian Minick, COO of ZeroBounce, get practical about AI's impact on hiri...
Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis
"You're supposed to be your customer relationship management platform of the era, and you're not listening to your very own customers." — Jacqueline FreedmanJacqueline...
Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
"Marketing engineers are the lovechild of marketers, product managers, and software engineers — they're the Avengers of your Martech stack." - Neha DadbhawalaJoin Jacq...
Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI
"Don't be the Taylor Swift of Martech." - Jacqueline FreedmanJacqueline and Juan break down three of the latest Martech moments: Braze's all-in AI decisioning push, Ze...
The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs
"There's a big difference between consent and attention — you still have to earn the attention." - Lauren MeyerLauren Meyer, CMO of SocketLabs, joins Jacqueline Freedm...
Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly
"No one's data is perfect. I think the biggest challenge though ends up being more people, because what often happens is that companies of a certain scale, marketing o...
WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we manage relationships across time channels and teams." - Karla VinceIn this episod...
From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM
"If you empower your team to make their own decisions, they're just more motivated—and that drives great outcomes." - Adrian RohrIn this episode of Making Sense of Mar...
Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
"We see the future of digital experiences as living — personalized and self-improving 24/7." - Josh PayneIn this episode, Jacqueline Freedman puts Josh Payne in The Ho...
Trapped by Tech? Data as an Asset, and Smarter CDP Investments
In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech...
Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
"Design thinking isn't just about aesthetics - it's about solving the right problems with empathy." - Eric Miao In this episode of Making Sense of Martech, Jacqueline ...
Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
"The most important conversations about your career are happening when you're not in the room." - Jessica VogolIn this episode of Making Sense of Martech, host Jacquel...
Inside Iterable: Exclusive Interview with New CEO Sam Allen
"The secret is you don't let the old man in." - Sam Allen, quoting Clint EastwoodIn his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Fr...
Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
Martech is in upheaval: welcome to your must-listen podcast to understand the current state of the Martech industry. In this Office Hours episode, hosts Jacqueline Fre...
The Resurrection
Are you overwhelmed by the ever-changing world of marketing technology? Searching for clarity, insight, and insider knowledge?Welcome to Making Sense of Martech.Each w...
