Juan Mendoza
Appears in 79 Episodes
Hello {{firstname}}, Meet The Execution Gap Killing Personalization
"The goal is not to personalize everything. You need to personalize what matters so that you can prioritize it internally in order to execute it well." - JacquelineSca...
AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker
"The only thing propping up Martech budgets right now is AI." — JuanAI adoption pressure has become one of the defining pain points in marketing technology, and the nu...
Bad Data, Dark Data, & Why Your North Star Keeps Moving
"We built an entire industry on the promise of precise measurement, and most of us don't actually trust the numbers." — JuanMarketing technology promised precision, bu...
Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk
"If you don't understand your internal customer, you're failing both the internal customer and the business." JacquelineJacqueline and Juan tackle Martech's second-big...
Dirty Data, AI Everywhere, & ROI Nowhere
In this Office Hours episode, Jacqueline and Juan unpack why marketing technology feels simultaneously stable and deeply uncertain. Q4 earnings show revenue holding st...
The 6 Pain Points Martech Leaders Face
"We've seen companies locked into vendors for a decade with no way out." – JuanJacqueline and Juan kick off 2026 with a quick reality check: stepping away from screens...
The Renaissance
Farewell, 2025 — what a year. It marked the revival of Making Sense of Martech, and we owe it all to you and the incredible guests who took a chance on us.Here are a f...
The Blooper Reel
Merry everything and more. Here's your very own present from us to you!Connect & SubscribeSubscribe to Making Sense of Martech wherever you get your podcasts. Follow u...
2026 Predictions: Agents, AI Decisioning, & The Techstack
As 2025 closes out, Juan and Jacqueline team up with Keanu Taylor, The Martech Weekly's Head of Research, to read the tea leaves on what 2026 has in store for marketin...
Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings
"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlords of discovery." – JuanJacqueline and Juan unpack what "more human" marketing...
AI's Report Card, The BFCM Machine, & Why Attribution Sucks
"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — JuanIn this Office Hours episode, Jacqueline Freedman and Juan Mendoza unpack th...
Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis
"You're supposed to be your customer relationship management platform of the era, and you're not listening to your very own customers." — Jacqueline FreedmanJacqueline...
Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI
"Don't be the Taylor Swift of Martech." - Jacqueline FreedmanJacqueline and Juan break down three of the latest Martech moments: Braze's all-in AI decisioning push, Ze...
Trapped by Tech? Data as an Asset, and Smarter CDP Investments
In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech...
Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
Martech is in upheaval: welcome to your must-listen podcast to understand the current state of the Martech industry. In this Office Hours episode, hosts Jacqueline Fre...
The Resurrection
Are you overwhelmed by the ever-changing world of marketing technology? Searching for clarity, insight, and insider knowledge?Welcome to Making Sense of Martech.Each w...
TMW Case Study #004 | Building a better data foundation by HP
From third-party to first-party: Building a better data foundation What do you think of when I say "tech start-up?" Those words probably conjure up thoughts of a smal...
TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Welcome to our very first TMW case study! Kicking off this series, we're featuring Rappi, the Latin American super-app that connects consumers with merchants that sell...
Making Sense of Martech Special Announcement
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we're joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalt...
