Juan Mendoza
Appears in 79 Episodes
#20 | The three horizons of Martech
In this episode, I'm joined by Scott Brinker. If you've been working in Martech for some time, Scott needs no introduction. Affectionately called "the godfather of Mar...
#019 | Leading Martech teams from the inside
In this episode of MSoM, I'm joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serving as the automation and audience lead for Med...
#018 | Immersive experience and the future of the internet
In this episode, I'm joined by Preston So, he's the senior director of product strategy at Oracle, the editor in chief of Tag1 Consulting, the Editor of A List Apart, ...
#017 | The role of marketing communities
In this episode of Making Sense of Martech, I'm joined by Mike Rizzo. He's the founder of the online community dedicated to marketing operations - Mo Pros. Mike has a ...
#016 | Experimentation and the ROI myth
In this episode of Making Sense of Martech, I'm joined by two guests, both in their own right leaders in experimentation. First, we have David Mannheim. He's the Globa...
#015 | The next era of digital advertising
In this episode of Making Sense of Martech, I'm joined by David Finkelstein, the Co-Founder, and CEO of BDEX. David is an internet pioneer, tech entrepreneur, and foun...
#014 | The role of marketing media
In this episode, I'm joined by Brittany Jezouit, the former editor-in-chief of Better Marketing, an international community publication that features content by and fo...
#013 | Creativity and process in marketing
In this episode, I'm joined by Tessa Court, the CEO of IntelligenceBank, a business process software company servicing marketers across more than 55 countries. Intelli...
#012 | Participation and belonging in the creator economy
In this episode of MSoM I'm joined by Jessica Box, the head of growth at Linktree and the managing director at Girls in Tech Australia. Jess has had a long and storied...
#011 | The Enterprise problem
In this episode of Making Sense of Martech, I'm joined by Anita Brearton and Sheryl Schultz, the founders of cabinetM, a marketing technology management platform that ...
#010 | Adland is an island
In this episode of Making Sense of Martech, I'm joined by Alex Murrell. He's the strategy director at Epoch in the UK. Epoch is a brand agency and he's worked with sev...
#009 | Nobody cares about your framework
In this episode of Making Sense of Martech, I'm joined by Ben Mosior, who goes by the moniker of "hired thought." Ben is a writer, podcaster, and strategy consultant w...
#007 | Have we hit peak Martech?
In this episode of MSoM I'm joined by David Raab, the founder of the Customer Data Platform (CDP) Institute, a vendor-neutral platform that supports the Martech indust...
#006 | Technology saturation and strategic positioning.
In this episode of MSoM I have a conversation with Peep Laja, the founder and CEO of CXL an e-learning company for digital marketing, Wynter a B2B messaging research p...
#005 | The data inundation
In this episode of MSoM I have an in-depth conversation with Geoffrey Keating, the head of content marketing at Segment, on the CDP report, an in-depth look into how ...
#004 | Explaining experience
In this episode of MSoM I had an in-depth conversation with Aarron Spinley on one of his recent articles discussing how the digital industry defines the concept of "ex...
#003 | Leading design culture
In this episode of MSoM I had the pleasure of interviewing Charles Burdett, the founder of Product Club and Workshop Tactics. Charles is a world-class expert in design...
#002 | The news media bargaining code
In this episode of MSoM, I'm joined by Ben May the Founder and MD of The Code Company. We talk about the downstream impact of the news media bargaining code and how it...
#001 | The disruption of marketing theory
Making sense of Martech is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of...
