Jacqueline Freedman
Appears in 38 Episodes
Hello {{firstname}}, Meet The Execution Gap Killing Personalization
"The goal is not to personalize everything. You need to personalize what matters so that you can prioritize it internally in order to execute it well." - JacquelineSca...
AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker
"The only thing propping up Martech budgets right now is AI." — JuanAI adoption pressure has become one of the defining pain points in marketing technology, and the nu...
Bad Data, Dark Data, & Why Your North Star Keeps Moving
"We built an entire industry on the promise of precise measurement, and most of us don't actually trust the numbers." — JuanMarketing technology promised precision, bu...
Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Martech and data strategy promise control, personalization, and scale, but in practice, they often deliver technical debt, fragile systems, and operational chaos. In t...
Cut Your Marketing Budget by 50% with Calm's Jeff Lee
Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing techni...
Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie
"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the per...
Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk
"If you don't understand your internal customer, you're failing both the internal customer and the business." JacquelineJacqueline and Juan tackle Martech's second-big...
Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
"Martech isn't complex - we've made it complex." - Satya In this episode, Jacqueline sits down with Satya Upadhyaya to unpack one of enterprise Martech's most expensiv...
Beyond Just Do It with Nike's Linda Cereda
"At Nike, we learned the hard way — tech wasn't the constraint. The operating model was." – LindaMartech leaders love to talk about AI in marketing, next-best-action, ...
Dirty Data, AI Everywhere, & ROI Nowhere
In this Office Hours episode, Jacqueline and Juan unpack why marketing technology feels simultaneously stable and deeply uncertain. Q4 earnings show revenue holding st...
Confessions of an Email Provocateur with Dela Quist
Why impressions — not clicks — reveal email's real power, and who's quietly profiting from your inbox.Email is still treated like a messaging channel, and that mistake...
Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
Pilots to Proof: AI Agents in the Enterprise with Keanu TaylorAI agents are being positioned as the answer to shrinking budgets and rising expectations, but most enter...
Sweet, Suite Relief with Adam Greco
"Suite Fatigue is the moment you realize you're paying more every year for less flexibility and less value." — AdamMarketing was supposed to get simpler. Instead, it g...
The 6 Pain Points Martech Leaders Face
"We've seen companies locked into vendors for a decade with no way out." – JuanJacqueline and Juan kick off 2026 with a quick reality check: stepping away from screens...
Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
Email feels free, but the economics are brutal: zero-cost sending makes abuse infinitely scalable. In this episode, Jacqueline sits down with Mariska and Jakub to unpa...
The Renaissance
Farewell, 2025 — what a year. It marked the revival of Making Sense of Martech, and we owe it all to you and the incredible guests who took a chance on us.Here are a f...
The Blooper Reel
Merry everything and more. Here's your very own present from us to you!Connect & SubscribeSubscribe to Making Sense of Martech wherever you get your podcasts. Follow u...
2026 Predictions: Agents, AI Decisioning, & The Techstack
As 2025 closes out, Juan and Jacqueline team up with Keanu Taylor, The Martech Weekly's Head of Research, to read the tea leaves on what 2026 has in store for marketin...
Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO
"Marketing to marketers is the dream job, but it makes everything that much more high stakes." – JacquelineIn this Hot Seat episode, Jacqueline sits down with Jason, C...
Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings
"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlords of discovery." – JuanJacqueline and Juan unpack what "more human" marketing...
